Aura Agents for Automated Marketing Campaigns

What shipped

Introducing Aura Agents, a powerful new feature that automates the creation of marketing campaigns for your music releases. With just a few questions, you can set up a campaign for your new single, including pre-release, release, and post-release messaging.

1. Campaign Creation: Ask your Aura Agent to create a marketing campaign by specifying a keyword and preferred communication channels (SMS, email, Instagram DM, or let Aura AI choose).
2. Automated Messaging: Aura Agents automatically generate messages for fans who pre-save your song, including personalized links and relevant information from your fan Aura account.
3. Refinable Campaigns: You can refine your messaging anytime by interacting with Aura Chat, which continuously learns and improves.

Why it matters

Aura Agents streamlines the marketing process for artists, allowing them to focus on their music while ensuring fans receive timely and engaging communications. This automation enhances fan engagement and boosts the effectiveness of marketing campaigns.

Also in this release

• Enhanced integration with Instagram's API for seamless messaging.
• Improved user interface for campaign management, allowing toggling of flows and review of copy and timing directly within the platform.